The Impact of Social Media on Small-Scale Businesses in Ghana: A Case of Fashion Brand Marketing and Promotion in Sunyani Municipality
Opoku Moses,
Baiden Sarah
Issue:
Volume 8, Issue 3, September 2023
Pages:
82-86
Received:
28 June 2023
Accepted:
22 July 2023
Published:
31 July 2023
Abstract: Social media in the 21st century business environment has become a digital arena where people can share ideas about their businesses in general. However, it enhances communication and interaction among various individuals around the universe. The major concern that influenced the study has to do with the fact that, irrespective of the numerous benefits of social media in the fashion industry, there has been no evidence indicating the impact of social media on fashion businesses in the Sunyani municipality. The study seeks to evaluate the impact of social media on the small-scale fashion industries in the Sunyani Municipality. Specifically, it attempts to examine the impact of social media platforms on fashion brand marketing and promotion and assess the effective use of social media tools by the small-scale fashion industries. The study employed a qualitative research design where interviews were used as instrument for data collection. In view of this, the municipality was grouped into four zones, and five industries were selected from each zone to represent the sample size using a purposive sampling technique. The study reveals that social media has a positive impact on small-scale fashion industries when employed as marketing and promotional tools. The study underscores that small-scale fashion industry players understand effective ways of handling social media platforms. However, it is recommended that fashion designers adopt social media for communication and marketing purposes.
Abstract: Social media in the 21st century business environment has become a digital arena where people can share ideas about their businesses in general. However, it enhances communication and interaction among various individuals around the universe. The major concern that influenced the study has to do with the fact that, irrespective of the numerous bene...
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Cultural Habitus of Art: The Aletheia of Self-Identification Versus the Post-Truth of Postmodernity
Maryna Protas,
Natalia Bulavina
Issue:
Volume 8, Issue 3, September 2023
Pages:
87-98
Received:
21 July 2023
Accepted:
9 August 2023
Published:
22 August 2023
Abstract: The paper focuses on an attempt to apply the habitus theory, first proposed by Pierre Bourdieu, to the current situation in Ukraine’s and global art, with a specific consideration of the ongoing paradigm shift in which the worls might be moving from the ostmodern to the metamodern version. Using the method of comparative epistemology, the authors of the paper, relying on the works by Daniel Dennett, Laurent Jodoin, Seth Abramson and other analysts, make an attempt to prove the effectiveness of studying the cultural habitus of Ukraine from the standpoint of the aletheia of transcendental aesthetics. The authors discuss not just the formal adequacy and legitimacy of the proposed definition of “metamodernism”, but also explore the essential effectiveness of the oscillatory aesthetics of metaxia (understood as oscillations between different narratives and cognitions), striving to overcome the shortcomings of cultural industrial strategies in anticipation of more harmonious, creative, and productive results of the new approaches, which are recognized as post-liberal. In particular, applying comparative art epistemology, scientists analyze specific examples of the use of metamodern cognition in the creative projects of contemporary artists, where symbolic engrams of “structures of feelings” are successfully involved, presenting an absolute time of the aletheia, while maintaining a connection with the realities of modernity.
Abstract: The paper focuses on an attempt to apply the habitus theory, first proposed by Pierre Bourdieu, to the current situation in Ukraine’s and global art, with a specific consideration of the ongoing paradigm shift in which the worls might be moving from the ostmodern to the metamodern version. Using the method of comparative epistemology, the authors o...
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